Black Friday and Cyber Monday are two of the biggest shopping days of the year. They provide an excellent opportunity for online retailers to increase sales with promotions and discounts. However, this time of year can also be challenging, especially if you don’t know what to expect.
For the best customer experience, shoppers should have access to a wide range of shipping options that meet their needs. At YunExpress, we connect with eTailers to provide direct parcel service and expedient e-commerce solutions for your clients. Let’s look closer at how seasonality affects parcel shipping services and how to maintain an optimized parcel program.
“Last Day to Ship” Deadlines
Holiday shipping deadlines vary across carriers. Make sure you are aware of your parcel carrier’s “last day to ship” to ensure your products make it to customers on time. A day or two late can mean that someone doesn’t get their gift on time, leading to a poor customer experience that damages your reputation.
Because global parcel shipping services are busier this time of year, be prepared for potential impacts. To mitigate these risks, encourage sales closer to the Black Friday holiday. This way, you can begin to pull orders and ship products in a timely manner.
For a quality international eTailer solution, check out our services at YunExpress.
Increased Shipping Volumes
Online sales continue to expand through November and December. Parcel carriers have delivery volumes of 30 million packages per day or more! With this expanded capacity, it’s important to keep the lines of communication open with your parcel service. Let your account manager know the volume you plan to send out and how this aligns with their other shipments. Good communication avoids unnecessary delays and disruptions.
Extra Surcharges and Claims
With peak season volume increases, be aware of changing parcel carrier pricing. Sometimes, parcel carriers change their pricing structures to include accessorials and surcharges. If these prices go up, they can affect your profitability.
While you can’t change seasonal prices, you can be aware of potential surcharges on large packages or packages that require additional handling. Talk to your carrier in advance to know what surcharges, if any, to expect. To make a profit, you’ll need to build these added costs into the product price.
Delivery and Return Experience
To ensure effective delivery, provide complete and accurate information on all shipments. Know the dimensions and weight of your packages as well as specific street addresses. Shipping charge correction and correction fees add up, so you want to avoid them. Not to mention, when you’re in a holiday time crunch, you don’t want an incomplete address to slow you down.
Keep in mind that the returns process is part of the total customer experience. If a customer wants to return something but it’s too difficult, this can create a big problem for customer loyalty. Take every step to ensure your returns process is simple. You can do this by including a return label and packaging instructions.
Tips for eTailers
Up your holiday game. Expedited shipping and other similar perks can be a great way to keep business flowing during seasonal changes. Many customers are looking to buy last-minute gifts, and others are always looking for economic or logistical advantages from companies they choose to buy from, since they’ll be making purchases in large volumes.
Communicate frequently. Mistakes and late orders are forgivable, but failing to communicate is not. It is important to remind customers that you care about them even during the busy season. One way to do this is by ensuring they know what to expect from your services.
Outsource. Instead of having to worry about delivering bad news, using a parcel shipping company like YunExpress removes the burden from you and lets the experts handle it. This is an especially valuable resource for companies shipping overseas. YunExpress clears customs up front and only ships Delivery Duty Paid, so all of your eTailer stresses will disappear with our services.
The time of year has a big impact on eCommerce shipping solutions. There’s more going out, which means parcel shipping services need to make adjustments on their end. By working with the right parcel carriers, maintaining good communication and running sales and promotions before the holiday crunch, you can enjoy a smooth holiday season. All you have to do is get started with YunExpress, the shipping solution for B2C e-commerce companies. With only one IT system throughout our locations worldwide, including in North America, Europe, and Asia, we embrace challenges and get your products through customs with efficiency. Reach out to us (open mail link) and we will help you get through it!
Related: The Global Ecommerce Evolution